Sunday, October 21, 2018
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Netcore organizes a Training Programme on AI and ML | AIB

Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing, created a corporate training programme on Artificial Intelligence (AI) and Machine Learning (ML) for Marketers to get an advantage in this new age of technology. Directed at educating markets about the benefits of deploying these technologies, the initiative will cover the essentials on how AI-enabled Marketing can magnify customer Experience, the 4 W’s of AI and beginning the AI journey to improve ROI on your campaigns.

Marketers today have progressed from a ‘batch & blast’ approach to a behavior-based approach in their marketing automation strategy. By deploying analytics tools, marketers can set smart triggers based on various measures such as RFM (Recency, Frequency, & Monetary analysis) consolidated with demographic & category affinity. With the arrival of Artificial Intelligence, these professionals can reap greater value from their strategies with hyper-personalize campaigns directed at creating 1:1 customer experiences. These technologies also grant a multi-fold rise in the Customer Life Cycle as AI allows one to harness data, and analyze it to generate insights in reply to unpredictable circumstances, and that too in real time.

Commenting on the benefits of deploying AI and ML to the marketing campaign, Netcore spokesperson said, “Successful brands today have good oblations for the customer backed with strong technologies and solutions including cloud services. However, a combined view of the customer is possible with AI and ML who are key differentiators in a deeply competitive market situation where brands must continuously and innovatively engage with the buyer. The workshop for marketers intended to demystify several benefits and deployment of new age technologies like AI, ML and deep learning for their marketing campaigns.”

The training program provided a framework to assess the maturity of an organization in their Analytics journey and gave fundamentals for Machine Learning methods and core algorithms. Led by specialists from the field, the programme included:

  • Learning supervised and unsupervised ML techniques and knowing the right algorithm to choose for a given problem like fraud detection, HR attrition, Churn prediction, Segmentation, Email send time optimization.
  • Showcased case studies from various sectors, i.e., Banking to Aviation, to address several challenges and understand how to apply the right algorithm for a given problem like fraud detection, HR attrition, Churn prediction, Segmentation, Email send time optimization.
  • Group activities where participants brainstormed and presented a 360-degree view of the customer across various industries like e-commerce, Travel, Banking and Automotive.
  • Quiz and open discussions around ML algorithms, techniques and applications in different scenarios for an organization.

About Netcore Solutions

Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing. The first and leading Marketing Automation, Analytics and AI/ ML solutions provider in India, Netcore was established in 1997 by Mr. Rajesh Jain, an Internet pioneer. Netcore’s Digital Marketing suite also includes Promotional and Transactional Email Marketing and Mobile Marketing.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, GoAir, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its’ innovative marketing technology, delivers 6+ Billion emails & 3+ Billion SMSes a month, creating 10+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore, a global company, headquartered in Mumbai, India has offices in the SEA, USA, MEA with an employee base of 500+ spread across 10 strategic locations.

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Harish Reddy
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