To keep pace with streaming services like Twitch or even social networks like Instagram and its IGTV, Youtube has announced some new features. And you check them below:
“Sponsor” your favorite YouTube channel
Previously, you could use the “Sponsor” button on YouTube Gaming to help your favorite gaming channel stay steady and strong. You can now contribute in a similar way to common platform channels – which are not necessarily games.
However, the situation is a bit different here. First, so that your channel support new “associations,” it is necessary that you comply with the following requirements:
- Your channel must have a minimum of 100,000 subscribers
- You must be over 18 years old
- You must be a member of the YouTube Partner Program – or YouTube Partner Program.
By fulfilling all these requirements, your channel can be “sponsored” by the audience that watches it. And this will be done similarly to what happened on YouTube Gaming: it’s $ 4.99 per month in exchange for exclusive emojis and custom badges.
Also, all contributing members will have access to an exclusive tab. Here, you’ll be able to stay in close communication with your favorite content creator – as well as allowing exclusive live videos and streaming.
“It’s like a blank panel … it’s our way of giving creators the tools to customize their way of delivering that partnership and providing any advantages they find valuable to their fans,” said Rohit Dhawan, Director of Product Management at YouTube.
This news, however, will be limited to only members of the United States – some content creators are already using it since January. Oh, and, the platform has not yet mentioned whether there are plans to expand the appeal to other countries, although this is likely to happen.
Will it be possible to sell your branded products on your channel
Another exciting new feature for channel profit is the ability to advertise and sell your channel’s custom products. If you have more than 10,000 subscribers, the creator can advertise, just below the video description, items such as shirts, caps, and accessories in general.
However, part of the profit from these sales will go to the Teespring platform, now a YouTube partner. Even so, the resource itself will serve to encourage as much as possible the marketing of these items. So the profit margin will suffice.
YouTube Premieres and more
Somewhat curious, the appeal Premieres (“Firsts” in direct translation) works as follows: you do upload your video and marks a time for him to “debut.” So far, not surprising, right? However, the difference here is the possibility of receiving donations and interacting with your audience in the chat.
That is, it is a way to make a profit as if you were on a live broadcast. But without actually being: “We will use the search and discovery platform to promote this type of video,” said Kurt Wilms, Group Products Manager at YouTube.
Finally, YouTube announced its own version of the Stories of Instagram, extremely popular appeal and had appeared even on Netflix. According to the Google video platform, creators with more than 10,000 subscribers will be able to use the tool when it is launched later.
Below, you can check out a video about YouTube Premieres: