Wednesday, October 16, 2019

Shots Fired At Sony With New Cross-Play Trailer For ‘Minecraft’ | AIB

The dream of every gamer is to be able to play with his friends online, no matter what console they use. Unfortunately, this is not yet possible in all games; but in Minecraft is about to become a reality. At least if you are a Nintendo or Microsoft user.

Microsoft and Nintendo join in an advertisement for ‘Minecraft’ that promotes the cross game, marking the first time that two competitors come together to promote themselves in a healthy way. The campaign responds to the slogan “better together” and is a clear message to Sony in the context of the current controversy regarding cross-play.

Both companies celebrated the ‘Minecraft’ update for Nintendo Switch that allows users to enjoy the game with other Xbox One players, PCs and mobile devices. The commercial equitably shows both platforms, no more or less time for one or the other, in addition to presenting Microsoft and Nintendo on the same side of the conflict of the crossed game, controversy that began last year, precisely for ‘Minecraft’, in the one that Sony refused to participate with PlayStation alleging “commercial reasons.”

And where is the Sony PlayStation?

Everything seems to get worse for Sony, each time has been more exposed by its lack of action in the promotion of the cross-console game, and this commercial shows ‘Minecraft’ as a great party, to which everyone is invited to play, and to which Sony decided not to attend. In the case of ‘Fortnite,’ the company was widely criticized for the response it gave to blocking the game crossed with the Switch.

A few days ago, Phil Spencer criticized Sony’s decision not to allow the cross-game between other platforms, arguing that blocking does not help either developers or consumers, “then it does not seem to help grow video games.” For his part, Reggie Fils-Aime, president of Nintendo of America, defends the importance of cross-play between the consoles because they can help a developer to bring his vision of the game to life. “What competitors do is their decision. We believe that focusing on both the developer and the fan is in the best interest of the game. ”

Microsoft and Nintendo invite us to create together, explore together and survive together, showing Sony as the big spoiler of the video game industry. This parody defines very well the hidden message of the commercial:

Here you can see the ad for the Switch version of ‘Minecraft,’ which is available completely free:

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