Twitter today raised the maximum limit of message size to 280 characters and doubled its traditional 140 spaces, a kind of trademark that characterized the platform since its birth in 2006. As of September of this year, the platform began to test the expansion of the characters in the tweets with the mission of facilitating the expression of each of the users around the world in a single tweet.
The new limit will not reach Japanese, Korean and Chinese. In these languages, there are no problems to express ideas. Moreover, very few tweets in these languages reach the limit of 140 characters, on the contrary to what happens in English. According to Twitter, 9% of tweets in English reached the limit of 140 characters, and this generated many people had to edit their writings, losing the original idea and even leaving aside the publication of the tweet (achieving a certain level of frustration).
After an experiment of a month and a half, Twitter is making known the results of this small test that doubled the number of characters to some of its users. According to the company, during the first days, these users tweeted reaching the limit of 280 characters, but over time this has normalized. So it is expected that in the next few days we will see a similar behavior that will normalize over a few weeks.
The idea is to reduce that figure by 1% and improve user satisfaction for when they want to express their opinions. So people will spend less time editing their tweets. One of the fears of this change, the most radical in the history of Twitter, is that the brevity has lost and we began to see large tweets that would ruin the experience. But according to the company’s figures, during the experiment, only 5% of the sent tweets had more than 140 characters, and only 2% had more than 190 characters, so the experience of brevity remained without significant changes.
As we can see, Twitter convinced that this new feature would help to improve the user experience and increase interaction, in addition to allowing you to express ideas in fewer tweets. Now the next thing will be to see the reality since the reaction of the users will be eminent in this, because it is not the same an experiment of a few users to multiply a limit to millions of people.
Bye-Bye 140-characters, Twitter extends 280-character limit to the world.
How do I know if I have more space?
There is an effortless way to detect if you have already activated the 280 characters. When you open the window to create a tweet from the Web, the ‘140’ counter is replaced by a circle that is filled in as you type.