Friday, November 22, 2019

Awesummly, A Short & Fast News App Company | AIB

Have you heard of a news app that can read the news in multiple languages, which covers top stories of the day for each category? Awesummly is India’s first algorithmic news summary app for all languages. You can also customise your settings and is extremely compatible with all android devices. Isn’t this Awesummly app awesome?

Awesummly was founded in December 2015, co-founded by Nithin Mishra who is the chief executive officer along with Ankit Dhawan who is the CMO and Deepak who is the CTO respectively. 

The name AWESUMMLY was inspired by an algorithm news summarising app in London named ‘summly’ which was introduced by D’Aloisio. Later he sold it to Yahoo for US$30 MILLION which made him one of the youngest self-made millionaires. The co-founders of Awesummly had a thought-provoking question when they were sitting across a table in a restaurant and discussed the missing Malaysian flight. The flight number was not known to them, and this very missing on news facts brought the idea into their genius brains.

The development of this news app is tremendous for reading short summarised news in real time. It follows a unique technology in which the crawler reads over the news articles from other websites and picks only an Important stuff. It does not translate the article instead it selects some essential lines and summarises it in the same language.

As of now, Awesummly has not partnered with any other news website. The crawling on information from other sites is not a legal offense. Hence this is done algorithmically unlike other apps where the summarising is done manually. Awesummly got their initial funds from the vault through Axilor venture. Apart from them, Awesummly has received a considerable amount of funding of about $146 from Vivek Bhargav, chief executive of Digital Marketing Agency and Ameera Shah promoting manager of the Metropolis Healthcare.

The happy users of this app include many famous personalities. It has also been recommended by Shobhit Mittal, Rajeev Singh. The users of this app are mostly youth belonging to the age group of 18 – 30. They have many competitors like ‘daily hunt’ and ‘news in short’ which summarises manually. For now, Awesummly has created a benchmark in the news world.

Success comes only with hard work. It is very true for the fact that it took a lot of pain for the co-founders in surveying out of several tech parks and offices asking about the news and how frequently people read the news. It was found that many techies didn’t have enough time to run through the long news articles in a day.

Hence Awesummly came up with something short and simple which would help them get the fastest and the latest news in real time. Also, it is compatible with all android devices and covers only about 3.9 MB space whereas other news apps take up more space than this app. It has achieved a 4.7 rate at play store.

The creation of this app is an innovation and is running quite well in India. With only nine members of his team, Nithin Mishra has proved to achieve success in this short span of time. The three co-founders with their experiences in their work field, each one of them, have brought excellent results and have used all their ability and passion for making this real.

Their only focus is to aim at the news delivery and nothing else. That is why Awesummly is the single app which is completely ads free. Their motive is only to focus on the main agenda. Also, they believe in keeping the news app away from any distractions. This might reduce their productivity also the users may tend to lose interest.

When asked in several interviews about their inspiration, all the three co-founders have the same inspiration, Vijay Shekar Sharma, the CEO of ‘Paytm.’ All three aim at reaching the height where paytm is today.

Awesummly had faced a low point during the launch of its app, and they could not launch the app from the deadline allotted by the investors. But after a lot of hassle, they finally did it. They never gave up on hard work and never underestimated their skills. Initially, they worked on only two languages, one being English the other Hindi. Recently they have launched in several regional languages. The secret to Awesummly news app’s success is a technology-driven business experience.

This short news app has got its name and fame in the digital world. It has bagged several awards at the national level and has received worldwide recognition. It has been proven to be the best in India by several app users. This news app has been designed based on user preference and choice. Since the company was bootstrapped initially, the co-founders faced a huge downfall, but later when they reached a stable point, they have had a sigh of rest.

There have been some researches done on this very app. According to one such Nelson Norman Group Research, many news readers due to lack of time and just because digital media can fit in large length of news, the readers pick out only the important lines and side headings. With this little information, they form their own opinion and get deviated from the truth.

Awesummly is one cure for all these issues. It provides the shortest summarised news in about 60 words in real time. People don’t have to often worry about the news related assumptions. This news app gives a clear picture to the reader.
This news app has many options by which you can plan when to read which news. You can save for later reading or can run through news at night before hitting the bed.

Awesummly is a well-established start-up belonging to middle-class families without any business background or business sense and has left a benchmark to other young start-ups to create an impact in the world. Awesummly has set high standards for budding entrepreneurs. Currently, they are working on launching ios and redesigning the android app. Let us wait for what they have to give us in future.


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