The truth is that a few years ago I did not give much importance to how to get followers on Instagram or my brand there. It seemed like a social network to which I was not going to give much use, and what’s more, I had my profile configured with the option to keep my photos private with some family photos that I did not want anyone to see.
It took me a while to see that Instagram came to stay and that it was going to be one of the most important social networks as the statistics show. And it is also true that some time ago I had not taken the taste or the roll to this social network, but as soon as I saw the grace, I began to like more and more.
The issue is that I began to draw more attention, to want to know more about its operation, what it was that made some users get many followers and above all, how you could take advantage of business level, not only for my personal brand.
So I started testing things on this social network, doing experiments and applying everything I saw, read or discovered on the subject, using my Instagram profile. I love doing these things for learning. By the way, I created a course on Instagram in which I explain the best techniques and strategies to grow your community on Instagram with real followers. It will be on offer for a short time, so I recommend you take a look if you are serious about Instagram.
Why invest in Instagram?
If the number of more than 500 million active users in the network does not convince you, perhaps it helps to make you know that the use of images in content marketing brings surprising results for any business.
And not only that. Instagram has more than 60% of users connected daily and with an average of 80 million photos shared per day. On the other hand, according to Global Index, the network doubled its size in the last year, with an even higher growth forecast after the implementation of Instagram Stories.
If your person interacts with Instagram, there are no excuses for not being online too, leveraging the communication channel to create closer links with your audience ever.
Investing in Instagram does not demand much to ensure a good first step, only:
- Attention to trends
- Beware of the tone of communication
- Publish frequently
- Interact Online
26 tips for getting more followers on Instagram!
A Hashtag arises from the numeral symbol (#) with a word that you want to present as a description of that publication. You must have already seen some super popular ones like #instagood or #instafood in Instagram publications, Twitter and even Facebook itself. Proper use of this resource allows users to find your business more efficiently. In addition to allowing the organization of your content by categories within the network.
- Some Emoji accompany 50% of Instagram texts.
- Photos that show some faces have 38% more likes than other types of photos.
- Images with large negative space generate 29% more likes than those with little free space.
- Publications that use both Hashtags and the location defined on the map generate much more engagement than the others.
- A study of 55 active brands on Instagram reported that the average number of publications is one and a half per day.
- Users lose, on average, 70% of what is posted daily by the accounts that follow.
Of course, that’s just a basic introduction. Over time you will understand better how your audience behaves, and you will have much more material to plan your marketing strategies in the social network.
- The discharge of rich materials
- I like the photos
- Become a follower
- Know some campaign
- Visit the blog, sign up for the newsletter, etc.