Wednesday, August 21, 2019

Reliance Jio’s New Active User Addition Dips In April | AIB

Reliance Jio has seen a dip in the mobile subscriber additions in April, after their grand entry in September last year, Bharti Airtel has added more active customers than Jio.

Top telecom operator Bharti Airtel chiseled up 2.6 million active subscribers, according to VLR, in April compared to RJio’s 400,000 active customers addition, as per reports by Goldman Sachs and TRAI data. Visitor location register is a key metric indicating the number of subscribers actively using mobile services. 

Jio has witnessed a dropdown in its active customers in a consecutive four months because the company has started to charge its users from the April, the slowdown is likely to continue. However, regarding net additions, RJio continues to add most subscribers. The latest entrant Telecom added 3.87 million subscribers in April followed by 2.85 million by Airtel, 0.81 million by BSNL, 0.75 million by Vodafone and 0.68 million by Idea.

Airtel has cut the tariffs rate in response to Jio’s offers to lure back their customers, which they lost to their free offers. With Jio starting to charge, it sees this figure likely to stay stable for Airtel in the coming months as customers shift usage back to them.

Still, given the scale of Jio’s launch and subsequent additions, the Mukesh Ambani-owned firm maintains that they have a subscriber base of 112 million, its active customers were at 80 million. “We believe Jio is likely to make its next big push on subscriber additions when it launches a 4G feature phone to target mid-to-low end of the customer base, but until then subscriber additions are likely to remain subdued.” 

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