To begin with, the focus markets will be the top 10 states (Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu) where Micromax has established a strong distribution with over 4000 sales touch points and backed it up with 400+ service centres to ensure strong after sales service support. In addition to the traditional retail touch points, the products will also be made available through leading E-commerce websites, in the months to come.
Commenting on the launch, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd. said, “We are bullish on the Indian air conditioner market and have invested heavily in building a strong product portfolio, a robust distribution network to ensure the wide presence and best-in-class service experience. Being a dominant consumer electronics player, Micromax enjoys a high brand equity and our success in these segments has given us the confidence to foray into a new product category. The key differentiators for our ACS are the local innovation that we have built as per consumer feedback (100% two-way copper drainage, turbo cooling, etc.), along with the right implementation. We believe that as a brand we are very well entrenched to grow this category.”
He further added, “At Micromax, we realise that service is of utmost importance to connect with the last mile. We are introducing the Micromax Home Assist Application for our AC & TV consumers to help facilitate, raising any enquiry or complaints with utmost ease and faster redressal. We want to replicate the same success that we have witnessed in the LED TVs segment and achieve a double-digit market share over the next three years in AC section as well.”
About Micromax AC’s
Built especially for the diverse Indian weather, Micromax Air Conditioners come with ECCO Blu Technology, a one of a kind technology that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. The ACs are also armed with added GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. It packs advanced features like 2-way drainage system which helps in ease of installation in oddly shaped Indian rooms. The AC’s also come with turbo cooling which ensures desired temperatures are reached at high speed to cool down spaces within minutes. These products are also equipped with 4-way Swing Horizontal & Vertical cooling that gives long airflow to achieve uniform and instantaneous cooling throughout the room.
The products will get a 5-year warranty, with first 3 free services. With more than 400 service centres across the country, Micromax will provide efficient after sales support which includes readily available spare parts and a dedicated service team. Through the ‘Micromax Home Assist App’ consumers can experience hassle free service by simply downloading the app and placing their servicing requests and queries instantly. Users can also download the Micromax Home Assist application (for AC and TV products) on their Android and iOS devices wherein they can schedule service/repair requests, installation requests and can also track them. The app will also assist potential customers to schedule demo requests.
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About Micromax Informatics Ltd:
Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratisation of technology for masses by offering affordable innovations through their products and removing barriers to large scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual – SIM phones, 4G Android smartphones, tablets, Smart Televisions, Air Conditioners and Laptops. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, etc. With successful operations in India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.