“Offering free data in cities like Bengaluru may not be a big thing especially when we have free wi-fi zones and also a few mobile operators offering free data. But, when we think of a remote town like Siruguppa, internet penetration is pretty low. These days, many people are buying smartphones as they are getting addicted to social media or they want to access their emails.
- Buy a cup of tea for Rs 5.
- Get a coupon with a Wi-Fi password on it along with your hot cup of chai.
- Go wild on the internet for 30 minutes.
- Watch the internet getting disconnected the moment your 30 minutes are over, automatically.
During my interaction, I found that these students would get a pocket money of Rs 100 per month and they couldn’t afford to buy a data pack. So, I asked myself, why not go for a technique which will not only help these students but also boost my revenue. Following a series of discussions with my friends, I thought of offering free Wi-Fi. Now, I see that many of my student customers are enjoying reading their emails or accessing Facebook.